A digital marketing campaign for the charity St. Martin’s Counselling, spreading the message of making counselling affordable and accessible for everyone

St. Martin’s Counselling is a mental-health charity based in the heart of Birmingham city centre. Their service includes face-to-face, phone, and online counselling, and they offer both free and paid sessions. They were looking for a marketing consultant to take a look at their digital marketing channels, and find new solutions to reach more paying clients for their counselling service. 

Using my expertise both as a marketing specialist and a film producer, I proposed a package of different services in order to drive a new marketing campaign:

• A new set of Google Ads was launched, and a comprehensive SEO campaign was initiated, specifically targeting keywords relevant to the charity’s services to boost both immediate and organic visibility.
• The charity launched new social media channels to establish a different, more approachable way of connecting with clients and gaining their trust.
• A short film was produced, featuring the authentic voices of some of the charity’s therapists, which effectively highlighted the key, empathetic aspects of the service.
• We revamped the website, significantly improving the user experience through the implementation of a fresh, sleek design.