Building and implementing the marketing strategy for a charity fighting for music education.
Music Masters is a leading music charity, working to transform lives through music for every child, from the school hall to the concert hall. Originally joining the administration team in 2017, the charity’s operations grew and they needed a strong marketing function to support its fundraising efforts and recruit musicians and organisations for its various programmes.
Through my 7 years with Music Masters, I oversaw marketing strategies, planned and delivered communications, leading on national campaigns for fundraising and recruitment purposes. I maintained and managed the activity plan and content plan through social media channels, website and newsletter, promoting and integrating core messages of the charity.
I maintained the charity’s Google Ads and Meta Ads campaigns, monitored the digital marketing activity for reporting and created print and video collateral and merchandise for tradeshows, fundraising events and concerts.
For 6 of the 7 years at Music Masters, the marketing department was a one-man team, which helped me to develop my expertise and flexibility. I led the charity’s rebrand, which required consultation with senior team leaders, trustees, teachers and parents, and during COVID-19 I managed the charity’s online fundraising concerts.
“Andy’s skills and vision brilliantly translate the joy of Music Masters to a wider world”.
Philippa Thomas, Former BBC TV Presenter
“Over the seven years Andy worked with Music Masters, he built up and nurtured a meaningful connection with our students, graduates, families and teachers, collaborating with them to create video and marketing content which had a huge impact on our reach. He helped them to feel comfortable in finding their voice, and empowered them to create their own video content through our Youth Voice workshops.””
Roz De Vile, CEO, Music Masters
During my time at Music Masters, fundraising targets were reached for every single individual giving campaign. The organisation grew to become a national charity during my time. 3,500 children in under-served London communities thrived through the music programme in state primary schools and over 28,000 children were reached through the graduate teacher network.
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