A series of Instagram and Linked reels featuring the On Purpose community, with the aim of adding personality to the organisation’s channels.
On Purpose is a nonprofit organisation based in London, Paris and Berlin. It’s one-year leadership programme is for professionals wanting to get into social enterprise to transform the economy from profit to purpose. On Purpose recruited me on a 3-month contract to provide marketing support ahead of its recruitment campaign, and they wanted to explore how they could reach their online audiences through video.
I worked with the On Purpose team to devise a content plan to bring out the personality of the organisation on Instagram, and to feature their associates, trainers, fellows and office team in videos. From this content plan, we created the following content blocks:
I filmed these videos on Fridays when staff and associates were in the building, and edited them on the following Monday so they were ready for being published.
“It was a real pleasure working with Andy during his time at On Purpose. He was consistently proactive, approachable, and thoughtful – always asking the right questions to ensure his work was impactful and aligned with our organisational goals.
Andy brought a wealth of marketing expertise that significantly elevated our social media presence. His creative and engaging videos played a key role in growing our brand and reaching new audiences. Given a topic, he was quick to come up with a compelling story and concept for video content and led respective shoots with great care and attention to detail.”
The Instagram page saw a rise in views and followers, and the recruitment campaign saw a record number of applicants, with many submissions referring to the On Purpose social media channels in their application.
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